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You can queue up a month of social media account posts able to go, then take some well-earned trip time. Businessesmight not have the sources to rent an company to handle their social profiles, so a content calendar makes in-house social media marketing easier. Make sense out of the chaos.Managing multiple social media accounts, every with its personal quirks and specificities can get messy. Keep up a consistent posting schedule to construct an audience for your small business and create a neighborhood round your model.